Best New Artist, 2011
Winner: Esperanza Spalding
'Esperanza who?' was most people's reaction when a relatively unknown jazz bassist by the name of Esperanza Spalding beat bankable stars such as Mumford & Sons, Florence & The Machine and Drake to the Best New Artist prize in 2011.
The most impassioned reaction, however, came from fans of ubiquitous teen popster Justin Bieber. In the eyes of his army of Beliebers, Justin's nomination made him a shoo-in for the prize, and Bieber devotees took to the web in their droves to air their disapproval at the Academy's decision. In the hours after the ceremony, poor Esperanza's Wikipedia page with choice phrases as "Justin Bieber deserved it go die in a hole. Who the heck are you anyway?" and "Biber 4 Lyfe".