Akshay gets innovative for 'Special Chabbis'
New Delhi: Akshay Kumar has devised an innovative marketing concept to promote his upcoming movie 'Special Chabbis'.
A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about 'Special Chabbis', is using it to build up interest in the movie.
"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.
Inspired by a real-life heist drama, 'Special Chabbis' is directed by Neeraj Pandey of 'A Wednesday' fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.
The 'Special Chabbis' trailer will be released with 'Dabangg 2', which is coming out on Friday.
most watched right now
Yo Yo Honey Singh begins his hunt for the first ever 'India's Raw Star' with a ground breaking music reality show on Star Plus. If you think you are the king of raw musical talent, upload your audition video now on www.starplus.in/indiasrawstar.
Date 28-05-14, Duration 1:00, Views 17677