Akshay gets innovative for 'Special Chabbis'
New Delhi: Akshay Kumar has devised an innovative marketing concept to promote his upcoming movie 'Special Chabbis'.
A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about 'Special Chabbis', is using it to build up interest in the movie.
"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.
Inspired by a real-life heist drama, 'Special Chabbis' is directed by Neeraj Pandey of 'A Wednesday' fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.
The 'Special Chabbis' trailer will be released with 'Dabangg 2', which is coming out on Friday.
most watched right now
Kanye West and Kim Kardashian are planning to have their wedding at the Palace of Versailles in France, a source reported recently. Another source claimed that since Kanye has never been married before, he is ready to go all out for his wedding.
Date 06-12-13, Duration 0:28, Views 339