Excessive publicity fatal for low budget movies: Mahadevan
"Box office success is important, but every movie has its own audience today. It's important to take the movie to our target audience," Mahadevan told us over phone from Mumbai.
"Publicity is very crucial for low budget movie, but I strongly believe that excessive publicity is fatal for these kind of movies because people do have much higher expectations in that case," added the director who had directed 'Dil Vil Pyar Vyaar' and 'Dil Maange More'.
'Life Is Good' is based on some of Sen's personal, real life incidents, which he had mentioned in his diary. Some of Sen's works include 'Arth' and 'Saaransh'.
Packed with emotions and high drama, the movie is expected to click with those sensitive movie watchers who enjoyed 'Arth' or 'Saaransh'.
Jackie Shroff is playing the lead role in 'Life Is Good'. Mohan Kapoor, Rajat Kapoor, Nakul Sahdev and Ankit Shrivastava also essay important roles.
Producer Anand Shukla and Mahadevan are extremely excited about their so-called path-breaking movie. It is being made under the Ektanand banner. Though the film is based on real life incidents, it is not a documentary.
"I want to get this movie released at the international level and I am keen to enter it in different film festivals because I think this movie will not only be acknowledged but also be appreciated by the international audience," said Mahadevan.
Mahadevan had won the National Award for the best screenplay and dialogue for 2010 Marathi movie 'Mee Sindhutai Sapkal'.
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New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked ... More New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked down the ramp with canines. Speaking on the occasion Akshay, said it was easy for him to bond with his film co-star, a dog called Entertainment, as he himself is a dog lover. At the end of the show, even Kumar sashayed down the ramp with dogs. 'Entertainment' has been directed by debutante duo Sajid-Farhad and will hit the silver screen on August 08, 2014.
Date 05-08-14, Duration 3:09, Views 5149