Heard that before?
Sapne Suhane Ladakpan Ke, Bade Acche Laggte Hai, Pyar Ka Dard Hai Meetha Meetha Pyara Pyara, Jhilmil Sitaron Ka Aangan Hoga, Kya Hua Tera Vaada, Yeh Rishta Kya Kehlata Hai, Kuch Toh Log Kahenge, Na Bole Tum Na Maine, Kuch Kaha, Ek Hazaaron Mein Meri Behna Hai -- No, this is not a list of golden melodies nor is it a compilation of choicest numbers to listen to in the rains -- these are, believe it or not, the titles of the serials currently on air!
Not only that, when you tune into these serials, you are likely to hear either the tune or cover versions of the song and if you are lucky, Kishore Kumar and Asha Bhosle themselves crooning the evergreen ditties that have become title tracks by default.
A popular number, undoubtedly, has an instant connect with the viewer, which is what the makers want. Says Nitin Vaidya, business head, Hindi channels, Star India, "Old songs have a recall value. Plus, they are poetic, lyrical, romantic and nice to hear. But the intention is never to look for a song."
Kavita Barjatya producer of 'Jhilmil...' and 'Pyar Ka...' defends her choices saying the former is a tribute to her grandfather Tarachand Barjatya, who made 'Jeevan Mrityu', the film from which the song "Jhilmil..." is taken. Kavita confesses that whenever she is editing an episode she goes through a list of old songs for reference and thinks of those that can be incorporated in different situations. When she was researching for 'Pyar Ka...' she felt that the song was apt because the story is about a guy and girl, who believe in love but have different expectations. "When they meet for the first time the girl is hoping to discuss hobbies and habits but the guy talks about finances, responsibilities, views on divorce settlement etc. That's because he hails from a broken home. So, there's both love and separation in it; hence the title 'Pyar Ka..'"
Sudhir Sharma, who is producing 'Na Bole...' agrees that the advantage is the immediate connect but argues that, that cannot be the sole reason. "It has to suit the content of the show and not be an arbitrary 'me too' just because others are doing it. In 'Na Bole...' there is a strong connect between the show and the title. Especially because it is primarily a love story where both are finding it difficult to say anything to each other because of their past baggage."
As far as the viewers are concerned, they seem to love the concept. The reason is, it brings back memories of old songs. "For me, it is all about nostalgia. I start thinking of the film, the actors on whom the song was picturised and for some time I am lost in its magic. It doesn't matter if the serial is bad or that the title and the content don't match!," says Kshama Rao, a TV buff.
most watched right now
Yo Yo Honey Singh begins his hunt for the first ever 'India's Raw Star' with a ground breaking music reality show on Star Plus. If you think you are the king of raw musical talent, upload your audition video now on www.starplus.in/indiasrawstar.
Date 28-05-14, Duration 1:00, Views 18614