Harvard conducts case study on Farhan's Excel Entertainment
The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.
Confirming the development, Sidhwani said: "It's a huge honour for any organisation."
Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university's campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.
Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.
Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.
As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.
Check latest news on the go with your mobile device
most watched right now
Yo Yo Honey Singh begins his hunt for the first ever 'India's Raw Star' with a ground breaking music reality show on Star Plus. If you think you are the king of raw musical talent, upload your audition video now on www.starplus.in/indiasrawstar.
Date 28-05-14, Duration 1:00, Views 19597