Now, a video game on 'Don 2'
"I felt that this could be an interesting yet fun way to let people have their personal dose of action and adventure," Farhan said in a statement.
Farhan and Ritesh Sidhwani's Excel Entertainment has collaborated with Gameshastra, one of the largest game service companies in the country, to launch a console game.
The firm is developing a third-person action adventure console game where a players gets to play Shah Rukh and does actions similar to those done by Don in the movie.
There will also be a social game called 'Don - The Social Mobsters Game', which will be launched on the Facebook and is being developed by Mango Games.
The game will be available on Android, iOS, and PSN for PS3 platforms. While the game on Android and iOS will be released along with the movie, the console version of the game will be released in March next year.
"This is the first time a game is based on an Indian film that will be launched on four platforms. When I saw the creative of the game, I was very excited because the visuals were as real as the characters in the film. For an iconic character like Don, I think this was the best way to keep the hysteria going amongst his fans," said Ritesh Sidhwani, producer of 'Don 2'.
Mohan Raju, director and founder of Gameshastra, said: "We are proud to be associated with Excel and their 'Don' franchise and the success of this title will mark the beginning of many more joint endeavours with major studios in India."
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Date 16-05-13, Duration 0:48, Views 75