Vidya's 'Kahaani' declared a hit
Released Friday, the drama-thriller made at a shoestring budget of Rs.8 crore is receiving positive response from both the critics and audiences.
"The film has opened very well. The collection in India on Friday was Rs. 2.95 crore and on Saturday it earned Rs. 4.5 crore. A full-pack show is expected on Sunday. The film will definitely survive for over a week," Taran Adarsh told us.
In director Sujoy Ghosh's Vidya is cast as a software programmer. She comes to Kolkata from London in search of her husband, who is the father of her unborn child.
Gautam Dutta, COO, PVR said that the film has superseded their expectation.
"The response we are getting for the film is phenomenal. There are families coming together to watch the movie. And since it is a women-centric film, there are group of females coming to watch the film. We are expecting a 80 percent occupancy all over India on weekend, which is something we did not expect. And the film should be able to do a good business," Dutta told us.
It is being co-distributed by Pen India Pvt. Ltd, Viacom 18 Motion Pictures and Boundscript Motion Pictures Pvt. Ltd.
" 'Kahaani' is a film that is made for serious and sensible cinegoers. Vidya's performance is being appreciated by audience. The film is not entertaining like 'The Dirty Picture', that is why it has a niche audience. But it will not only recover its cost but also earn profits," said Delhi based distributor Joginder Mahajan.
If the story and Vidya's charm are attracting audiences, distributor Sanjay Ghai of Mukta Arts Ltd says word of mouth is also helping the film a lot in gaining success.
"It is houseful in multiplexes and we are expecting collection of Rs.5 crore on Sunday. It is the word of mouth that is bringing people to the theaters," Ghai said.
As no big releases are scheduled for next week, Ghai feels absence of biggies at the box office will also help 'Kahaani' in strengthening its position at the ticket window.
"Since there is no big release next week, it is expected the movie will earn a good amount of profit," he added.
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Date 28-05-14, Duration 1:00, Views 18997