Bollywood eyes Japanese fans
Tokyo: In the 1990s, one of the most popular foreign movie stars in Japan was an Indian actor named Rajnikanth, whose movies were pure "masala" cinema with an enthusiastic mix of action, comedy, romance, melodrama and music that made no concession to anything but the will to entertain.
Kyoko Dan, a Kobe-based movie publicist who works with Asian producers said that in Japan, Rajnikanth's 1995 film 'Muthu, Dancing Maharajah' was a big phenomenon and so when the country people hear about Indian films many think of 'Muthu', the Japan Times reported.
According to Avtar Panesar, vice president of international operations for Yash Raj Films, Japan is being perceived as a very fad-oriented market.
He said that Yash Raj is releasing four films in the country in the next few months, including - 'Ek Tha Tiger' and '3 Idiots', as their idea is not to do a one-movie deal but they want to work with someone who will take the plunge.
Panesar said that 'Om Shanti Om', which at the time of its release in 2007 was the biggest grossing Hindi language film domestically, as well as the widest ever global release for an Indian production, is finally enjoying a theatrical run in Japan thanks to local art movie/documentary distributor Uplink.
He said that the flick was seen as a movie that bridged the gap between the multiplex audience and the "single screen culture."
If Japan's interest in Bollywood turns out to be more than a fad, producers will be happy to film here.
Panesar said that filmmaker Kabir Khan is developing a script, which is based on the Indian Army's alliance with the Japanese military during World War II to fight the former's colonial masters, the British, but even if the movie doesn't require Japan locations, they can shoot in the country.
Panesar added that he has been in contact with regional film commissions in the Kansai region to discuss such possibilities, since a requirement of modern Bollywood is foreign settings, no matter how gratuitous.
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New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked ... More New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked down the ramp with canines. Speaking on the occasion Akshay, said it was easy for him to bond with his film co-star, a dog called Entertainment, as he himself is a dog lover. At the end of the show, even Kumar sashayed down the ramp with dogs. 'Entertainment' has been directed by debutante duo Sajid-Farhad and will hit the silver screen on August 08, 2014.
Date 05-08-14, Duration 3:09, Views 3565