'G.I. Joe' gets new marching orders, moves to 2013
The Hollywood Reporter says Paramount Pictures yanked its sequel 'G.I. Joe: Retaliation' from its June release date and rescheduled the movie for March next year.
While it's not uncommon for studios to shuffle opening dates, it is rare for such a big-budget movie to get the bump so close to its release.
Paramount executives told the Reporter the move was made so the studio would have time to convert 'G.I. Joe: Retaliation' into a digital 3-D version.
Action films often get most of their revenue from 3-D showings, which cost a few dollars more per ticket and can boost a movie's prospects to make its money back.
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