Grand Masti's characters in a book
The makers of much-awaited comedy film ‘Grand Masti’ has reportedly tied up with publishing house Harlequin through its imprint Spice for a first of its kind content partnership to feature the characters of the film in a book, which will be titled ’Grand Masti: The Fun Never Ends’!
‘Grand Masti’ stars Riteish Deshmukh, Vivek Oberoi, Aftab Shivdasani, Karishma Tanna, Pradeep Rawat, Manjari Fadnis, Bruna Abdullah, Maryam Zakaria, Kainaat Arora, Sonalee Kulkarni and Suresh Menon. The film will be released on September 13, 2013.
The book titled 'Grand Masti: The Fun Never Ends' will feature rib-tickling and excitement-filled escapades of the three main characters of the film - Amar, Meet and Prem.
Commenting on the tie-up, producer Ashok Thakeria says, “We are humbled and privileged that an international publishing house has chosen 'Grand Masti' to enter the Bollywood arena, by licensing the character rights of a film for the first time, under their 'Spice' imprint. The tie up between Harlequin and Grand Masti is a boon to the series as well as to the readers of the book. On one hand we are going to have an increased audience and fans of the film’s franchise will also be turning pages in the bargain. I think it is important today for people not to let go of reading habits.”