'Kai Po Che!' promotion plans - party in four cities
Mumbai: Abhishek Kapoor is ready with his third directorial project 'Kai Po Che!', a big screen version of Chetan Bhagat's novel 'The 3 Mistakes of My Life'. And he also has a four-city unusual promotional strategy in place.
"...There are plans of bonding with friends in four cities and hanging out with them. The producers, UTV, are working on it currently," said Kapoor, who has come a long way after making a lacklustre start in 2006 with directorial debut 'Aryan'. But his second film 'Rock On!', a musical drama, turned the tide for him when it became a blockbuster in 2008.
Now comes 'Kai Po Che', and Kapoor is likely to travel to Mumbai, Bangalore, Hyderabad and, last but not the least, Ahmedabad, where the original story is based in, and party.
Describing the reason behind the unusual promotion, he said: "'Kai Po Che!' is a film on friendship and bonding of these three boys that will touch your hearts. As a part of promotions, we will continue doing things that show how friends really bond and partying is something that they certainly do. We will have a blast during promotions."
'Kai Po Che' marks the big screen debut of popular TV actor Sushant Singh Rajput. He has teamed up with Amit Sadh, Rajkumar Yadav and Amrita Puri in the movie, scheduled for a February 22 opening.
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New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked ... More New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked down the ramp with canines. Speaking on the occasion Akshay, said it was easy for him to bond with his film co-star, a dog called Entertainment, as he himself is a dog lover. At the end of the show, even Kumar sashayed down the ramp with dogs. 'Entertainment' has been directed by debutante duo Sajid-Farhad and will hit the silver screen on August 08, 2014.
Date 05-08-14, Duration 3:09, Views 3368