New releases get lukewarm response at box office
New Delhi: This year’s new releases - 3D version of 1975 epic movie 'Sholay' and Arshad Warsi-starrer comedy 'Mr Joe B. Carvalho' - received a lukewarm response from the audience.
“The response to 'Sholay 3D' was alright. The occupancy was between 60 percent and 70 percent. There were people who turned up with their families and got nostalgic. They were happy to see it in 3D format,” Gautam Dutta, COO, PVR Cinemas, told us.
Produced by Sascha Sippy, grandson of G.P. Sippy, who had financed the original, 'Sholay 3D' hit 1,000 screens.
The new version has been made on a budget of about Rs.22 crore, which includes restoration and conversion cost.
“It has collected around Rs.4.25 crore in India,” said Rajesh Thadani of Multimedia Combines.
'Mr Joe B. Carvalho', produced by Bhola Ram Malviya and Shital Malviya, didn’t do great business either.
The film, which also stars Soha Ali Khan and Jaaved Jafferi, was made at a budget of Rs.10 crore and was released on 1,100 screens in the country.
“It must have not earned more than Rs.2 crore in the country. Maybe, the fact that it wasn’t released in South India affected its business,” said Thadani.
Dutta says the occupancy was between 65 percent and 70 percent for the Samir Tiwari directed fun film.
“Big movies like ‘Dhoom 3’ had around 90 percent occupancy on most of the days. ‘Mr Joe B. Carvalho’ had between 65 percent and 70 percent, so it did fine,” added Dutta.
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