How can a banner go so wrong and so often, is the baffling question that Bollywood tossed us in the last decade, with 'Jhoom Barabar Jhoom'. Yash Raj Films pumped in millions; their good rapport with the media gave them more than a fair share of previews and even reviews. Yet, 'Jhoom Barabar Jhoom' had to take a hasty exit from the theatres. That despite the presence of Amitabh Bachchan, Abhishek Bachchan and Preity Zinta!