Sanjay Leela Bhansali's mammoth movie of the ultimate loser was spectacle alright. What if it lacked soul, and exposed Shah Rukh Khan's hamming hyperbole, the audience wasn't complaining, and the multistarrer became a thumping hit. If the mark of a movie is its timelessness, honestly, how many of us can endure this one, now, some ten years later! This movie was all about star power and the right marketing blitzkrieg.