In 'Devdas', Shahrukh did a character that was immortalised earlier by none other than Dilip Kumar. Shahrukh perfectly complemented Sanjay Leela Bhansali's colourful palette and melodrama concentrate with his intense depiction of the lead character. The typical SRK strategy of overindulging in himself paid good dividends here: For once, the narcissism of the actor mixed well with the self loathing of the character. And people instantly forgot the Dilip Kumar portrayal and cozied up to the new one.