The following years saw sentimentally-charged superhits such as 'Kabhi Khushi Kabhi Gham', 'Hum Tumhare Hain Sanam', 'Devdas', 'Chalte Chalte', 'Kal Ho Naa Ho', 'Main Hoon Na', 'Veer-Zaara', 'Kabhi Alvida Naa Kehna', 'Om Shanti Om', and 'Rab Ne Bana Di Jodi' take the B.O cake! SRK remaked Bachchan's 'Don', which was a hit if not a blockbuster. His success at the B.O. has been largely attributed to his association with biggies such as Yash Raj Films and Dharma Productions. But there is no doubting the uncanny charm of this superstar along with a special talent to innovatively promote his movies.