Nominees: Flo Rida, Jay-Z, Justin Bieber, Kanye West, Pitbull
Apart from Biebs, it's a pretty hip-hop heavy field this year, which could in fact work in his favour with the 'pure pop' vote falling squarely on his shoulders. Jay and 'Ye would both be deserving winners, but their audience is perhaps a little too mature to vote en masse in the EMAs, while Pitbull and Flo Rida don't quite enjoy quite the same status as their rivals. Our money is once again on Justin.
Our prediction: Justin Bieber