3. Entertainment companies
What non K-Pop fans think:
Record labels that help to develop marketing concepts as well as distribute artistes' records.
In K-Pop context:
Entertainment companies do more than marketing for the artistes' records. They hold the contracts of the said artiste and are in charge of all artiste-related activities in the entertainment scene.
SM Entertainment, YG Entertainment and JYP Entertainment are commonly known as the 'Big 3' in K-Pop. The three entertainment companies house famous K-Pop acts such as Girls' Generation and Super Junior in SM Entertainment, Big Bang and 2NE1 in YG Entertainment, and Wonder Girls and 2PM in JYP Entertainment.