Kitchen appliances manufacturer TTK Prestige has roped in Bollywood star couple – Aishwarya Rai Bachchan and Abhishek Bachchan – as their brand ambassadors.
Prestige is re-introducing the line "Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar" in an advertising campaign with the celebrity couple, the company said in a statement.
To be directed by Amit Sharma, the campaign will see the couple coming together after a long time.
Aishwarya Rai Bachchan said the campaign truly reflects both of them.
"Endorsing India's No 1 kitchen appliances brand is a great opportunity and I am privileged to be associated with Prestige. The essence of the campaign truly reflects Abhishek and me, as we are contemporary in our outlook yet rooted in tradition," she told reporters at the event.
The celebrity couple has also shot for an ad campaign for the brand.
"The idea was to keep it real and nothing should look fake. We have tried to keep it very regular and normal," said Aishwarya.