YouTube Music Awards 2013
Many of us spend hours clicking through YouTube watching the latest music videos, so it makes sense that the first ever YouTube Music Awards were streamed exclusively online on the popular video site.
The winners of the awards were voted for by YouTube users and the New York ceremony was attended by the likes of Lady Gaga and Vanessa Hudgens.
The show was hosted by the actor Jason Schwartzman and performance artist Reggie Watts, who were only given a small number of bullet points about the awards by the ceremony's creative director Spike Jonze. In other words, they presented the entire show without a script!
Could this be the future of showbiz awards shows? Perhaps the Grammys and the various MTV awards would grow in popularity if they followed in the YouTube Music Awards' footsteps? Plus, how refreshing must it be for presenters to host without a script!
Lady Gaga was her usual quirky self as she arrived at the awards - some things will never change!
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