Like A Prayer video (1989)

Burning crosses, stigmata and Madonna making love to a black Jesus: the Like A Prayer video hit all the religious hot buttons on its way to winning an MTV Viewer's Choice Award and launching Madonna into the annals of history as a music video maven.

The controversy that erupted over the clip's lurid depiction of faith and interracial relations led Pepsi to pull out of their $5 million endorsement deal with the Material Girl.

17 years later, MTV crowned it the Most Groundbreaking Music Video of All Time.