Neither does this film boast of a star actor nor an item song. Yet, it was highly successful and well-received at the box office. The hero doesn't have a grand entry, nor does he have a glamorous heroine. 'Ee Rojullo' is most probably the first film in Telugu to taste success solely with newcomers. Targeted at young adults, with romance and comedy as its ingredients, this film stands testimony to the potential of new age filmmakers. When most mega budget films are finding it difficult to even sustain for 50 days at the ticket window, this film managed to run for 175 days.