Worst exploit of Rosetta Stone
This year the EMAs introduced/made-up a new award for Best Look, which unsurprisingly went to Taylor Swift and her Red She-Devil incarnation. The gong brought Swift's tally up to three, a magic number she dutifully accepted by showing off her extensive language skills and squealing, "Drei? Drei? I can't believe you gave me three awards!" Swifty then lamented her insecurities, before we all phased out to no longer giving a damn until Muse hit the stage with a bit of Madness.