Short song teasers for Katrina Kaif-Aamir Khan's DHOOM 3
After releasing the film's trailer in 3D, Aditya Chopra and Aamir Khan are set to do the unbelievable yet again. Industry insiders say that this is huge and a stroke of genius marketing strategy.
Songs are a main stay of Bollywood films and a major marketing tool. All films put approximately 50 per cent of their television budget to promote music. However this year's biggest film DHOOM 3 will go against this trend. No songs from the film will be seen on television or internet or on any promotional platform before the December 20, when the film releases..
Right from the very beginning everything about the film has been kept hush hush and things has been extremely secretive. The story line of the film also has not been released yet, even though the film is only a month away from release.
Except the promotional video track with Katrina Kaif dancing to 'Dhoom Machale', no other songs would be releasing. The makers will only be releasing 30 seconds song teasers for the audiences to get a glimpse and feel of the songs and content. Audiences will be able to see the full song only in the film.
Well, it seems, this is yet another strategy to keep up with the suspense of the film!
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