Hrithik replaces Salman Khan
Last year, Salman Khan endorsed Thums Up after the Coca Cola dropped Akshay Kumar, ending almost a decade-old association with the actor. In the latest move, Salman has been replaced by Hrithik Roshan as Mountain Dew's new celebrity face after PepsiCo ended its deal with the DABANGG (2010) star.
According to the brand, Hrithik truly reflects the daring, bold and fearless persona of the brand and its consumers. Interestingly, this is the latest deal to be bagged by Hrithik, who endorses around a dozen other brands.
On the Bollywood front, Hrithik is busy wrapping up father Rakesh Roshan's KRRISH 3, followed by Siddharth Anand's remake of Hollywood hit, KNIGHT AND DAY.
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