China dashes Hollywood's hopes for greater access in 2014
The Hollywood Reporter cited a source last week saying the country's film bureau was mulling increasing Hollywood's quota in China to 44 from the current 34 films it allows each year.
U.S. studios have been taking steps to appeal to the fast-growing Chinese box office, which hit 21.8 billion yuan last year. Production companies like Viacom Inc's Paramount Picture and DreamWorks Animation SKG Inc have hired Chinese actors and set up co-productions with Chinese firms to make inroads in the mainland market.
But China's often draconian film regulators hold a tight grip over the market, controlling the inflow of foreign films in order to protect the box office share of domestic ventures.
An unidentified official from China's State Administration of Press, Publication, Radio, Film and Television told Xinhua the 2014 quota would hold in-line with an agreement signed in 2012, when China increased the quota from 20 films to the current level.
Hollywood has traditionally dominated China's box office, but Chinese films overtook their U.S. rivals in 2013 taking over 58 percent of the box office, according to Xinhua.
Hollywood-made films can sometimes find loopholes to get into the Chinese market, including creating joint-productions with Chinese partners to skirt the ban or gaining entry as a non-U.S. production.
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New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked ... More New Delhi, August 5 (ANI): Bollywood actor Akshay Kumar and actress Tamannaah Bhatia promoted their upcoming film "Entertainment" through a novel way in southern Bangalore city. The actors first held a news conference to share their experience of shooting of the movie and later a fashion show was organized where models walked down the ramp with canines. Speaking on the occasion Akshay, said it was easy for him to bond with his film co-star, a dog called Entertainment, as he himself is a dog lover. At the end of the show, even Kumar sashayed down the ramp with dogs. 'Entertainment' has been directed by debutante duo Sajid-Farhad and will hit the silver screen on August 08, 2014.
Date 05-08-14, Duration 3:09, Views 4237