Thu, 10 Feb 2011 11:20:06 GMT

Sony Music taps Tamil movie

Music label Sony Music is expanding its business and trying to strengthen its base in the Tamil movie industry with one hit after the other.

After Bollywood, Sony Music taps Tamil movie market

The massive success of 'Aadukalam', which has grossed over Rs.30 crore, is dominating the music charts with the song "Yathe yathe" sitting pretty on the No.1 position for the last five weeks.

The music label has just released the sound-tracks of two upcoming Tamil movies 'Engeyum Kaadhal' and 'KO'. While 'KO' is an action movie starring Jeeva, 'Engeyum Kaadhal' is a romantic movie that features Jayaram Ravi and Hansika Motwani.

With 'Aadukalam', 'KO' and 'Engeyum Kaadhal', Sony Music has eight songs among the top-10 songs on radio and 11 of its tracks are on the list of top-20 most-downloaded songs on the Nokia Ovi Store.

Sony Music ventured into southern cinema in 2009 with the Kamal Haasan starrer 'Dasavatharam'.

The label plans to release over 20 Tamil sound-tracks this year. This will be in addition to the 15 sound-tracks Sony Music will release in Hindi.

Source: IANS

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