Family multi-starrers in Tollywood
The most awaited of these is Telugu comedy-drama 'Manam', featuring three generations of actors of the Akkineni lineage.
The film, which is being directed by Vikram Kumar, stars Akkineni Nageswara Rao, his son Nagarjuna and grandson Naga Chaitanya in key roles.
Nagarjuna says it's an opportunity he couldn't let go of.
"We always wanted to do a film as a family. Dad and I have worked together earlier, but since Chaitanya entered the industry, we were keen to team up again. When Vikram narrated the script, we immediately fell in love with it and agreed to work together. I just couldn't let go of the opportunity," Nagarjuna had earlier told us.
The 'Manam' director said the idea was not to cash in on their popularity.
"It was a conscious decision to cast them. I'm definitely honoured to work with actors from three generations of the Akkineni clan, but I didn't cast them because they're popular," Vikram said.
Nageswara Rao and Nagarjuna have earlier worked together in films such as 'Collector Gari Abbai' and 'Sri Ramadasu'.
Family multi-starrers are definitely crowd pullers, says trade analyst Trinath.
"Filmmakers may or may not realise it, but family multi-starrers can draw audiences in large numbers to cinemas. Both Nageswara Rao and Nagarjuna are popular actors and have a large fan base, while Chaitanya has an equally strong fan base amongst youngsters. One can imagine what will happen when they act together," Trinath told us.