Thu, 19 Sep 2013 16:30:00 GMT | By IANS

South Cinema's new on-screen jodis

South Indian film industry cashes in on hit pairs


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South Cinema's new on-screen jodis (© Filmysouth)

The film industry in southern India has a history of cashing in on a trend. From subjects to narrative style to technology, the industry has capitalised on everything that has clicked at the box-office.

The latest trend seems to be casting a pair on the big screen more than once to reap benefits of such an association.

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