Southern cinema will touch Rs.100-crore club soon: Nagarjuna
Chennai: It's ironical that superstar Rajnikanth-starrer 'Enthiran' was the first Indian film to cross the Rs.200 crore mark at the box office. After that, quite a few Bollywood films minted more than Rs.100 crore, but not a single southern film could replicate the success. Popular actor Akkineni Nagarjuna says "aggressive marketing" and "wider release" can make it happen.
"We should be touching it (Rs.100-crore club) in two or three years. The rate at which the Tamil industry is now progressing, it is likely to touch it first. The Telugu and other industries are likely to follow. I think it is just a matter of time," Nagarjuna told us in an interview.
In recent times, Vijay-starrer Tamil action-drama 'Thuppakki' reportedly fetched over Rs.80 crore at the box-office. It was however made on a budget of Rs.70 crore.
"We need to understand that Bollywood has a wider market. A Hindi film is screened across the country, but a south Indian film only plays in its respective state. Even if it's played in other states, it is usually on limited screens," he said.
Shah Rukh Khan-starrer 'Chennai Express', which was aggressively marketed in the south, reportedly minted over Rs.8 crore in its first three weeks in Tamil Nadu alone.
"Hindi films are released in over 2,000 multiplexes, but a Telugu film is only released in about 200 multiplexes. Bollywood films have a wide release abroad vis-a-vis most south Indian films that rarely have a global release," Nagarjuna added.
Nag, as he is fondly called by his fans, pointed out that Bollywood is synonymous with aggressive marketing.
"In the recent past, Bollywood films are being dubbed in foreign languages too. I haven't so far seen a south Indian film being dubbed in a foreign language. This type of aggressive marketing has helped their industry to rake in the moolah, whereas we are still dependent on box-office collections," he said.
The 54-year-old believed that south Indian cinema's box-office collections have nothing to do with the content.
"It's a misconception that our films don't make money because of poor content. Most Bollywood films that entered the Rs.100-crore club were remakes of southern films. We have to admit that we need to market our films aggressively," he said.
Hindi films such as 'Wanted', 'Singham', 'Bodyguard', 'Ready', and 'Rowdy Rathore' that touched the Rs.100-crore club were all south Indian remakes.
"A south Indian film gets a pittance from satellite rights in comparison to its Bollywood counterpart that's paid three or four times more. There is also a cap on ticket prices in the south. In a multiplex, viewers are paying more money for a bucket of popcorn than for a movie ticket," Nagarjuna added.
In Tamil Nadu, the government has capped ticket prices at Rs.120.
"If you travel by an international airline, you'll mostly find only Hindi films and rarely a south Indian film. But I'm sure all this will change in a few years from now," Nagarjuna said.
most watched right now
Mumbai, April 20 (ANI): Music composers and singers released a song of upcoming Bollywood movie, 'Yeh Hai Bakrapur', in entertainment capital, Mumbai recently. The movie is a political satire directed and written by National award winning filmmaker, Janaki Vishwanathan. Two Indian bands, 'Agnee' and 'Indian Ocean', came togeth... More Mumbai, April 20 (ANI): Music composers and singers released a song of upcoming Bollywood movie, 'Yeh Hai Bakrapur', in entertainment capital, Mumbai recently. The movie is a political satire directed and written by National award winning filmmaker, Janaki Vishwanathan. Two Indian bands, 'Agnee' and 'Indian Ocean', came together to compose the main song of the film, which has been sung by Kannan Mohan, Koco, Amit Kilam, Rahul Ram and television show producer Raghu Ram. Raghu Ram explained that the song perfectly matched the election atmosphere as it was a satire on political parties. Kannan Mohan also explained importance of each singer in the song. Rahul Ram said that political songs should be sung with fun. The film which stars actors Anshuman Jha, Asif Basra, Suruchi Aulakh, Faiz Khan and Yoshika Verma is produced by Ramesh S Arunachalam and is slated to release on April 25.
Date 4 hrs ago, Duration 5:12, Views 20