Spotlight: Rihanna
January 2011: Brand expansion
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Outside of music, Rihanna has been able to expand her brand with a variety of different ventures. In January 2011, she released her first fragrance; “Reb’l Fleur”, before “Rebelle” followed in February 2012. The singer has also co-authored an eponymous book, as well as a designing clothing range for Armani, released in November 2011.
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