Media match: Mallika Sherawat

Mallika Sherawat's media management ought to be made a chapter of its own in any communications curriculum. Look at this girl! Bollywood has seen sexier and more beautiful damsels, and yet, this girl, whose claim to fame was some 17 kisses a la a cheap Harold Robbins thriller, is seen rubbing her shoulders with anyone from Barack Obama to Jackie Chan and then some! How did she make it? How is she the forever media favourite? Or is it just a case of the media's understanding that 'loving to hate' is more powerful a seller than just love and mindless hate?