Salman Khan continued with the sweet, romantic comedies, with dollops of emotions, epitomised by his sensational hit with Madhuri Dixit, 'Hum Aapke Hain Kaun'. His fetish for brawn display too bloomed with a series of unmemorable action flicks.
Shah Rukh Khan, the charismatic darling of housewives, did a strategic shift; he went maniac, nay, on serial killer mode. In a way he challenged Bollywood conventions like nobody's business. A handsome hero killing his own girlfriend? Well, that was new. But why did we clap for the villainous Shah Rukh instead of the hero of 'Darr', Sunny Deol?