Theatre and business would seem at first glance to be strange bedfellows.
I firmly believe however that a contribution to the Arts is also a contribution to the triple bottom line. Theatre is an art form that holds up a mirror to society and a powerful medium for social change. It shows us a new way to see our world, and develops and nurtures other performing arts like music and dance within its fold. It is a field that is often neglected, especially when compared to film, which is the more glamorous sibling, and deserves wider corporate support. With The Mahindra Excellence in Theatre Awards we are in a way, setting the stage for this, by showcasing modern theatre and recognizing excellence in this field.
There is another link between theatre and business. Whether we are on Broadway or in business, it is ultimately innovation and creativity that will help us leave a mark on the Globe. Theatre is a powerful vehicle for nurturing and enhancing these qualities that are as important in the real world of business as in the make-believe world of theatre.
These Awards continue and intensify Mahindras' association with theatre, which started some years ago in the form of support for regional theatre in Mumbai, followed by the inter-collegiate Theatre Festival in Delhi to support emerging theatre. We hope one day in the not too distant future, to take another step forward by establishing the Mahindra Academy for Excellence in Theatre.