Star Plus announces 'Laadli Week'
With the launch of its new show ‘Sabki Laadli Bebo’, STAR Plus announced an annual property, Laadli Week, in association with the KC Mahindra Educational Trust NGO- the Project Nanhi Kali, to help educate underprivileged young girls.
‘Sabki Laadli Bebo’ is based on the story of a family whose life revolves around their daughter ‘Bebo’. A girl child born to them after three sons was an occasion they looked forward to with great hope and anticipation, and an event that changed their whole world and filled it with happiness, laughter and sunshine.
Speaking on the show Sabki Laadli Bebo and the Project Nanhi Kali initiative, Anupam Vasudev, EVP, Marketing, STAR India Pvt Ltd. said, “Our show Sabki Laadli Bebo is a tribute to the families of today who respect, adore and educate their daughters and this will now translate into the tie-up with Project Nanhi Kali to educate a larger number of girls in India and also involve and educate audiences through the medium of the Laadli week. We will support approximately 600 Nanhi Kali’s in the first year.”
The Laadli Week will see a series of fundraising and awareness creation events for the Laadli Project. STAR Plus will also raise money from the viewers to support the cause of the education of the girl child, and help create an empowered generation. The activity will be promoted through on air contests wherein the viewers will be invited to send in pictures of their ‘laadli’ daughters and a message for them, in addition to public service messages and a fund raising drive. The best messages will be aired on the show ‘Sabki Laadli Bebo’ during the Laadli Week.
Co-produced by Endemol and Sachidanand Productions, watch 'Sabki Ladli Bebo' on Star Plus every Mon- Fri at 10 p.m.
Source: India Syndicate