Don't compare me to an institution: Rajan Shahi
I had both Parul and Sara Khan with me on the podium. They were shocked and didn't know how to react. But I knew there was something about both these girls...something which would transform them into butterflies.
And Rajan Shahi's prophecy came true...
The Numero Uno show on television today, 'Sapna Babul Ka… Bidaai' was launched on October 8, 2007. A simple, yet, intriguing story of two sisters faced with societal pressures because of their skin colour, the show became a hit in less than a year of its launch. The story was simple. The beauty of Sadhana (Sara Khan) puts her dark-skinned sister Ragini (Parul Chauhan) under pressure!
Speaking on the success of the show, Vivek Bahl, Sr. Creative Director, Star Plus, said, “We are extremely humbled by the love and adulation extended by our viewers of 'Sapna Babul Ka… Bidaai' and it is their unending support that has made the show a huge success. We have always endeavored to offer our viewers a variety of concepts and will continue to strive in that direction. 'Sapna Babul Ka… Bidaai' will get more interesting in the time to come”.
Rajan Shahi, Head, Director's Kut Productions, said, “The production of 'Bidaai' has been an excellent experience. The success of 'Bidaai' can be attributed to the hard work, sincerity and dedication of my team, star cast and Star Plus”.
In an exclusive chat with us, Rajan says, "I am not here to fight with anybody...neither am I here to set up camps." Diplomatically, he adds, "You cannot compare a one-year show with an institution. Balaji is an institution. And they have been in the race forever."
Talking about his show, he credits the simplicity and the every day emotions as being the prime reason for the success. People like to watch simple concepts. They like to see a marriage of emotions and beautiful moments brought together to take the show to the next level. The producer refused to be drawn into controversies by stating, "I do what I do best. Every director, every producer, every actor, every treatment is different. It is wrong to compare."
But, comparisons are bound to happen when the channel and the production house chose to throw a star studded bash to the success story.
With 'Sapna Babul Ka...Bidaai', is Star Plus finally having a say 'creatively' on what a show should look like?
Going by Rajan Shahi's statement, "I have only executed Ravi Behl's creative vision." Speaking to the Creative head, Ravi Behl, who has been at the helm of the successful show, said, "I am very happy with the way 'Sapna Babul Ka...Bidaai' has taken shape. A simple concept always works extremely well."
Sticking to facts rather than feeding speculations, Ravi added, "Things are not sour between Balaji and Star. And, we have always had a say creatively in Balaji shows. Yes, 'Sapna Babul Ka...Bidaai' was the first time we were experimenting in a different genre and the channel did sink their hands into the creative process. And I am very pleased with the outcome."
The channel and the production house are on a high. The show is the No.1 show on the GEC segment.
And there are already murmurs floating around on the next new show from the production house...a show set against the backdrop of Rajasthan. Commenting on his new show, Rajan said, "I have full faith in the channel. When I launched 'Bidaai'...I never asked them what is the time slot and for my upcoming show, I trust Ravi and Uday Shankar to choose the slot accordingly."
A new show coming from the Director's Kut leaves room for speculation as to which show would go off air. The prime time slots are cramped with the Balaji shows. Also in the pipeline are their upcoming magnum opus, 'Mahabharatha' and Kiran Bedi'Aap Ki Kachehri'. Where would Director's Kut make its presence felt?
Excited and nervous about his new show, because he knows that, the industry is keenly watching his moves. Will his second show prove to be a better deal than 'Sapna Babul Ka...Bidaai'? Will the Shahi magic work its way through the TRP charts helping Star break free from its tried and tested genre?
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Date 05-08-14, Duration 3:09, Views 3605