Mon, 18 Jul 2011 16:03:27 GMT

Disney Junior: Where the magic begins

Disney Channel's Disney Junior, a new multi-language and multiplatform entertainment destination, reflecting the emotional connection generations of consumers have with Disney storytelling and characters, has become the hot spot for kids aged 2-7. The brand new programming band airs in English, Hindi, Tamil and Telugu.

Disney Junior: Where the magic begins

"We are very excited to launch Disney Junior following the overwhelming response from kids and families to Disney Channel. Disney Junior differentiates itself by placing a focus on the story and character, the hallmarks of Disney since its inception, and offering age appropriate programs that kids love and parents trust and enjoy" says Natasha Malhotra, vice president and general manager, Walt Disney Television International India.

Disney Junior invites parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes. Disney Junior takes the memories of the Disney experience, held by generations of parents and kids, and bring them to life on TV and beyond, with elements that encourage early childhood learning, wrapped in strong emotionally connected storytelling.

"As we continue to build a family entertainment brand in the country, Disney Junior will be a noteworthy introduction for many Indian kids and families, to the unique, unmatched and magical brand that is Disney" adds Natasha.

Among the new series launched on Disney Junior is 'Jake and the Never Land Pirates', an animated adventure combining new and classic Disney characters Captain Hook and Smee ('Peter Pan'). Well known impressionist, comic and host Cyrus Broacha play the voice of "Sharky" along with musician Sid Coutto as the voice of "Bones". The talented duo is also seen on the show with an entertaining live-action routine which has been locally produced in India.

Disney Junior also features a short form series, 'Mickey Mousekersize' to encourage healthy lifestyles for preschoolers and families; new show 'Cat in the Hat knows a Lot About That'; and the leading TV show for preschoolers 'Mickey Mouse Clubhouse', along with 'Handy Manny','Special Agent Oso' and 'Little Einsteins'. In addition, the block also showcases innovative short-form content featuring characters from popular Disney movies 'Cars' and 'Toy story' --- 'Car Toons' and 'Toy Treats'.

In addition to the fun-filled shows on TV, Disney Junior will soon be available "on-the-go" as a special magazine with tons activities and stories. This is in addition to a series of DVD content featuring select Disney Junior shows already available at retail. Parents and caregivers can also access loads of games and on-line activities on Disney Junior content online through a dedicated section on the Disney India portal.

Source: India Syndicate

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