'DID' breaks Guinness World Record
'DID' received about 10,000 applications online for participation in the record-breaking event. With participants heading to Mumbai's KJ Somaiya College Grounds, lakhs of viewers watched virtually.
At 7:45 pm on March 1, 2012, 4428 dance lovers in India successfully broke the Guinness World Record for the 'Largest Bollywood Dance', breaking the previous record of 1336 people. Zee TV created a historic moment with the win, whose objective was to set a new benchmark for Indian television's No. 1 dance reality show, 'Dance India Dance'. With this world record, Zee TV's brand positioning 'Umeed Se Saje Zindagi' resounded strongly with its mission to entertain, educate and inspire its viewers.
The Masters, Terence Lewis and Remo D'Souza, along with 'DID' Season 3 Terrific 13 contestants led the crowd through a rendition of "Dhinkachika Dhinkachika".
The participants registered free of cost and received a quick two-hour dance lesson from the three Masters before doing the final jig in front of the Guinness officials.
Commenting on the win, ZEE MD and CEO, Punit Goenka said, "It's a proud moment for Zee TV, Dance India Dance and our viewers. With every new season of DID, we have always tried something innovative. I take immense pride in announcing that DID has accomplished a great feat today by attempting to enter the prestigious Guinness World Records. And, together we have broken the incredible Guinness World Record for the largest Bollywood Dance! My heartiest congratulations to every participant who has made it possible!"
Source: Indian Television
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