'Dance India Dance 3' goes mobile!

This cutting edge technology will make a dream come true for all 'DID' fans and the tech-savvy generation of smartphone and feature phone users. The WAP site will have exciting and entertaining features like appreciating a participant while you watch them dance on television; chat with 'DID' contestants and suggest dance steps to them; interact with the judges of 'DID' -- Masters Remo D'Souza, Geeta Kapoor and Terence Lewis; vote for participants, among others.

One will also be able to view all the Twitter messages and posts of all participants and judges on one page. Akash Chawla, marketing head, national channels, ZEEL said, "Dance India Dance is a brand that is a favourite with viewers of all ages, especially the youth. Through 'Dance India Dance', Zee TV as a channel got an unparalleled opportunity to connect with the youth of today. With anytime, anyplace consumption, it is imperative for a content producer like us to adapt to their methods for making an impression and engaging with audiences. DID's WAP/APP is just the start of this revolution!"

'Dance India Dance' will be the first ever reality show on Indian television to be present as an application on all mobile/digital platforms.

Source: Team DNA, DNA-Daily News & Analysis

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