Thu, 06 Feb 2014 06:45:00 GMT | By PTI

Ekta brings another love story on TV with 'Kumkum Bhagya'

Zee TV's 'Kumkum Bhagya' is a very passionate story of love, says producer Ekta Kapoor


Ekta brings another love story on TV with 'Kumkum Bhagya' (© Varinder Chawla)

New Delhi: Producer Ekta Kapoor's new sitcom 'Kumkum Bhagya' is all set to replace 'Pavitra Rishta', which will be now shown in a new time slot.

Actor Shabbir Ahluwalia, who is making a comeback on daily soap with the show, will be seen playing the lead role of a rockstar opposite 'Balika Vadhu' fame actress Sriti Jha.

Inspired by Jane Austen's classic 'Sense and Sensibility', 'Kumkum Bhagya' on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married some day.

"'Pavitra Rishta' has been on-air for over 4 years now and the journey has been most gratifying for me as a maker. After 'Kyunki Saas Bhi Kabhie Bahu thi' if there is any other show which is close to my heart, then it is Pavitra Rishta... All I can say about the new show is that is it's a very passionate story of love," Ekta said in a statement.

The new show 'Kumkum Bhagya' will air everyday at 9 PM, replacing the time slot of 'Pavitra Rishta' which will be telecast from 6:30 PM.

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