Movies OK to dazzle viewers
7 Days, 7 Premiers is a one of its kind initiative by a Hindi movie channel and is intended to create a unique and refreshing opportunity for the entire family to gather and enjoy a good movie together.
The movie fiesta will kick start with light hearted movies like 'London Paris New York' starting Ali Zafar, Aditi Rao Hydari followed by Jagdish Rajpurohit-directed 'Bumboo' and Akshaye Khanna starrer 'Gali Gali Chor Hain'. The tempo will be further built with the thriller 'Saat Khoon Maaf' on Wednesday night. A wide array of movies from distinct genres will keep the audiences engaged - from a romantic flick like 'Ekk Deewana Tha' followed by the humorous 'Jodi Breakers'. Movies OK will spice up Sunday with the highly acclaimed 'Kahaani'.
Hemal Jhaveri, GM, Movies OK said, "7 Days 7 Premieres is an innovative stance by our channel, something that no other channel has ever tried before. At a time when audiences are spoilt for choice, it is imperative for any channel to offer something distinct in terms of content and programming. We have evaluated the family audience psyche and our latest offering is a step to appreciate their requisites."
Adding more about the initiative, he stated, "We are quite hopeful about our proposition of premiering new movies at prime time every night. We are proud to be able to entertain our audiences with fantastic movie titles like 'Kahaani', 'Ekk Deewana Tha', 'Jodi Breakers', among others."
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