Fri, 18 Oct 2013 06:30:00 GMT | By IANS

Mythological tales find revival on TV screens

The 1990s marked a significant year in the Indian TV space when mythological shows like 'Ramayan' and 'Mahabharat' were a rage. That era has once again been brought to life on the small screen with new shows based on legends - but with a makeover in terms of presentation and treatment. The makers say this has paid rich dividends.


Devon Ke Dev Mahadev

Life OK's Devon Ke Dev Mahadev

Some of the significant shows are Life Ok's 'Devon Ke Dev Mahadev', which has been capturing eyeballs for over a year. The channel recently launched another one - 'Katha Mahadev Putra Bal Ganesh Ki' - to add variety.

Now, Siddharth Kumar Tewary's 'Mahabharat' is being beamed on Star Plus. If that's not enough, B.K. Modi's 'Buddha - The King of Kings', a show based on the life and teachings of Gautam Buddha, has also sprung up on Zee TV.

What is really impressive is that amidst the popularity of 'saas-bahu sagas' and crime stories, mythological shows have succeeded on the small screen and are appealing to youth.

Sahara One's 'Jai Jai Jai Bajrangbali' has already completed two years and still continues to attract viewers.

"These shows are a huge attraction amongst youngsters and even children. It is very pleasing. They are certainly not meant only for elderly people," Pratik Seal, Marketing head, Life OK, told us.

With the changing tastes of the viewers, the makers are avoiding long treatments and dragging plots. Keeping the narrative crisp is the success mantra.

The makers of 'Mahabharat', which premiered on September 16, are trying to keep audiences hooked on by ensuring it does not drag.

"We want to keep the quality of 'Mahabharat' consistent throughout the series, and keep the content extremely gripping, which is why the series will be a finite one of six to seven months," said Nikhil Madhok, senior vice president (Marketing) at Star Plus.

"We want youth to see the relevance of the epic in today's times as well, which is why even our communication has a sharp focus on some of these fascinating characters.

"For example, what happened with Draupadi back then has its relevance to what's happening to women in our country now," he added.

(Continued)
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