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Fri, 27 Dec 2013 17:00:00 GMT

Life OK all set for its first Bollywood Awards Show

Life OK has bagged the telecast rights of Screen Awards; Bollywood’s most credible and prestigious award ceremony


Life OK all set for its first Bollywood Awards Show

Its official! Bollywood’s most prestigious Award show, Screen Awards, now has a new home, Life OK. The Life OK Screen Awards, to be held on 14th January will mark the completion of 20 successful years of celebrating excellence in the Indian Film Industry.

Commenting on this development, Ajit Thakur, General Manager, Life OK, says, “We have turned 2 this month. We have had a very good run in the last 12 months and it’s time for us to take the next big leap. The Screen Awards on Life OK is the first step in that direction. Like always, we were looking for content that goes beyond just entertainment. Screen Awards, apart from being the topmost annual Awards has a history of credibility and honouring good cinema. We are proud to have cemented this association. Life OK Screen Awards 2014 will be the event to watch for this year.”

George Varghese, CEO, the Indian Express Group, says, “The Screen Awards are known for their credible and unbiased approach towards celebrating excellence in Indian cinema, and are the most respected in the entertainment fraternity. For the 20th edition of the Screen Awards, we are proud to be associated with Life OK, and are committed to making it bigger and better than before."

 This year, Life OK Screen awards will celebrate achievement and excellence in over 30 categories in Hindi and Marathi cinema.

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